Measurement & Effectiveness Lead – Ad Products

Up to £60k base + £6k bonus + benefits ( 3 days p/w)

Be the 1^st hire in a newly created Media Effectiveness function. My client is a leading and innovative digital media business that’s investing heavily in the future of advertising measurement and campaign effectiveness.

This is an excellent opportunity to join a business where measurement and effectiveness are becoming central to its commercial strategy, offering genuine scope to influence product development and client success.

They’re looking for a Measurement & Effectiveness Lead to take ownership of the campaign measurement strategy, helping advertisers understand the true impact of their digital media investment through robust insights, research, and data-driven storytelling.

About the role:

• Designing measurement strategies across direct and programmatic campaigns
• Delivering effectiveness studies including brand lift, attention and campaign performance analysis
• Working closely with commercial teams to create measurement frameworks that support client objectives
• Identifying optimisation opportunities to improve campaign outcomes
• Producing insightful post-campaign reports and compelling case studies
• Managing relationships with leading measurement and research partners

About you:

• Experience within an AdTech company, media owner, agency or measurement/research provider
• A strong understanding of media effectiveness, digital measurement or advertising research
• Knowledge of digital advertising metrics, platforms and campaign analytics
• The ability to transform complex data into clear, commercially valuable insights
• Excellent stakeholder management and presentation skills
• Experience with attention measurement, brand lift or sales lift solutions would be particularly valuable.

Up to £60k base +£6k bonus + benefits